Our Brand Is Crisis

Ourbrandiscrisisposter

America is in the beginning stages of a Presidential election.  Coming off of the last eight years where we watched history take place with an African-American man being elected not once…but twice.  Now, we  are looking at the possibility of many firsts – the first female, the first latino, the first billionaire or the first heart surgeon – all who may or may not be voted in as President of the United States beginning January 2017.

So the timing of “Our Brand Is Crisis” is right on the money!

Sandra Bullock’s brand is the queen of timing.  Only this diva would come out with a brilliant movie dealing with a portion of the election process in the midst of an election year.

FILM STILL - OUR BRAND IS CRISIS

Based on the 2005 documentary of the same name by Director/Writer/Producer Rachel Boynton, Bullock is an election strategist hired to help pull her clients poll numbers up in a Bolivian election.  Her motto, “You don’t change the man to fit the narrative…you fit the narrative to fit the man”.  As “Calamity” Jane Bodine, Bullock slings quotes anytime she is wants to drive a point home and she’s almost always right

However, when here nemesis, Pat Candy (Billy Bob Thornton) shows up representing the opposition, fireworks, shenanigans and major tension flying around makes the dynamic between Pat and Jane memorable and fun!

The chemistry between Thornton and Bullock is undeniable and one of the major reasons this film works.  Thornton is a typical make chauvinist who plays dirty…with everything.  He’s delightfully creepy and sexy all at the same time.  Bullock gives Jane many dimensions making her a germ phobic, crafty, yet a brain to rival the most brilliant of geniuses..  How else would one be able to rattle off all those quotes at the drop of a hat.

Adlai Stevenson (1900-1965) when running for president in 1952 (or in 1956) Someone heard this impressive speech and said, “Every thinking person in America will be voting for you.” Stevenson replied, “I’m afraid that won’t do—I need a majority.” It’s not known with any certainty that this exchange actually happened, but this political anecdote has been cited in print since at least 1968.  It is this quote that Calamity Jane uses to get Castillo’s team back in the game.

Joaquim de Almeida, as the unlikable political titan Castillo, de Almeida is perfect for this role. He has just the right amount of fear factor mixed with a quality that makes you like him not because he’s charming, but because he appears to be a smart cookie.

OurBrandIsCrisis_Castillo

Reynaldo Pacheco as Eddie is the one character I empathized with the most.  Eddie’s deceased father was a die-hard  supporter of Castillo.  When that moment arrives when he realizes the political image is different from the man and that most politicians say whatever they need to resonate with voters to get into office…my heart broke for him.

I can only imagine how disheartening it is to believe in someone only to ultimately be disappointed.  Eddie gives his sweat and tears to Castillo’s campaign, as does Jane.  What choices do they make in the end?  Do they continue on the political road or choose another career path.  You’ll have to go check out  “Our Brand Is Crisis” and find out.

“Our Brand Is Crisis” is in theatres now!

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